I never really looked at the magazine selection at Wal-Mart before, but was actually really surprised by the array of literature! The top rows had wedding magazines, interior decorating magazines, food magazines, and magazines targeted to African Americans (but not necessarily in that order). The bottom rows had kids magazines, pre-teen magazines, (and by that, I mean a dozen different tributes to the Jonas Brothers), sports magazines, music magazines, and computer magazines (again, not necessarily in that order). There might have been a few I missed, but that was the general feel of the section.
It was kind of weird to stand there and flip through magazine after magazine and trying to picture the reader in their "natural environment." I decided to pick the typical pre-teen magazine reader, so here goes:
Age: 13
Gender: Female
Favorite Color: Light blue
Favorite Movie: Camp Rock
Favorite School Subject: Lunch (duh)
Favorite Song (which has the tendency to change without warning): 7 Things by Miley Cyrus
Most Prized Possession: Camera phone


-Jenn
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